Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base click here grew rapidly.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What are free streaming services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.